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Reynolds Donates $5M to Enhance Educational Opportunities

by Car Digest
June 8, 2024

Northwood University President Kent MacDonald said the new center 'will be a game-changer for our students, faculty, and the industry.' - Northwood University

Northwood University President Kent MacDonald said the new center ‘will be a game-changer for our students, faculty, and the industry.’

Northwood University

The Reynolds and Reynolds Co., a provider of software, services and forms in automotive retail, pledged $5 million to help fund construction of the new Center for Automotive & Mobility Studies at Northwood University. It said the facility will replace the current NADA Hotel and Conference Center on Northwood’s campus in Midland, Mich.

“We are immensely grateful to Reynolds for this transformative gift,” said Northwood University President Kent MacDonald. “Their support will significantly elevate Northwood’s top-tier automotive education programs. The new Center for Automotive & Mobility Studies will be a game-changer for our students, faculty, and the industry.”

The center will feature academic classrooms, a conference center, upgraded hotel accommodations, and an inviting lobby. Its governance structure will include an advisory council comprised of automotive industry leaders.

“As the automotive industry continues to thrive, we need creative, highly educated, and talented leaders eager to innovate and bring their ideas to fruition,” said Reynolds President Chris Walsh. “Reynolds is proud to have a part in providing Northwood students a place to learn, grow, and become leaders at OEMs, dealerships, and companies dedicated to improving outcomes for both.”

Northwood University and Reynolds are also partnering to create a talent-recruitment program to bring the best and brightest Northwood graduates across all majors to retail automotive.

“Northwood is grateful to have a strong partner in Reynolds, and we are thankful for the company’s leadership in driving the automotive industry forward,” stated Matthew Bennett, vice president of Strategic Alliances and the Center for Automotive & Mobility Studies. “This contribution allows us to build a modern facility that will enhance the educational experience for our students and serve as a hub for innovation and collaboration in the automotive and automotive aftermarket sectors.”

The $5 million gift was publicly announced during the June 6 President’s Freedom Celebration at Northwood, for which Reynolds was this year’s title sponsor.

Construction on the center will start once architectural plans are finalized, which is expected to be in the coming months. The goal is to finish it within two years and make it fully operational by 2026.

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