• Home
  • News
  • E-Cars
  • Technology
  • Dealer
  • Guides
  • Editorials
ProCar Digest
SUBSCRIBE
No Result
View All Result
  • Home
  • News
  • E-Cars
  • Technology
  • Dealer
  • Guides
  • Editorials
ProCar Digest
SUBSCRIBE
No Result
View All Result
ProCar Digest
No Result
View All Result
Home Dealer

Getting Everyone EV Ready

by Car Digest
September 20, 2023

It’s time to create an environment and culture that welcomes the inherent fears and curiosities of EV buyers, and those who aren’t EV buyers-yet. - IMAGE: Getty Images

It’s time to create an environment and culture that welcomes the inherent fears and curiosities of EV buyers, and those who aren’t EV buyers-yet.

IMAGE: Getty Images

The shift to electric vehicles (EV) will not happen with the flick of a switch. There will be early adopters and those who are resistant to change. If you visit any comment section of an EV social media post, you’ll be welcomed by suggestions that the grid isn’t ready, windmills aren’t the answer, and sound matters almost as much as performance. People love change, if almost nothing changes. The comfort of the familiar must be maintained in some form for easy adoption to follow.

HUMAN ENGINEERING

As humans, we trend towards efficiency. Information that used to take days, weeks, months, and even years to travel the globe, can now happen instantaneously. Efficiency is driven by reaching new milestones and figuring out what could have been done differently to achieve what has been accomplished while burning less time and other resources. The auto industry has traditionally transformed the way the world turns. The time has come for all of us to transform again, driving efficiencies and ushering in a new wave of speed, spirited driving, and waking up every morning to a vehicle whose energy has been replenished overnight and is ready for whatever its owner sets out to do for the day.

IT’S A DONE DEAL

The decision has been made — U.S. and global leaders are pushing the EV transition forward. Manufacturers and brands are investing billions of dollars into research and development of new vehicles as well as the required infrastructure that will be needed to power this new transportation category. If the signals we’ve received from these large, powerful organizations is of any significance, there are simply only two types of customers that exist today — EV buyers and people who aren’t EV buyers, yet.

Dealers who take the time to recognize the opportunity to reestablish the foundation on which their stores have been built during the past few decades will be tomorrow’s leading organizations. As Jack Welch stated, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

EV BUYERS ARE ALREADY HERE

By the end of 2022, Tesla will have delivered more than four million vehicles with a model that does not include an inventory-rich brick and mortar store with an onsite sales team. Tesla spends more on research and development than any automaker in the world and spends very little on advertising, yet is the most valuable automaker worldwide as measured by market cap.

Is your dealership prepared for the EV buyer? Are you planning for and providing the information and training required to answer consumer questions? Do you have a staff of forward thinking, opportunity-seeking people?

As brands begin to deliver their first and second generation of EVs, we need to realize that the nostalgia of a rumbling engine, the scent of burned gasoline, and simple repairs of carburetors and other mechanical components will be a thing of the past. The best part is no part, and having your uncle provide a repair solution in his driveway will soon be something only visualized in movies and memories. Buyers are aware that EVs have fewer mechanical parts resulting in less frequent repairs, however, the public fears change, which presents an opportunity to satisfy these apprehensions with products and services designed to do so.

ENERGY ADVANTAGE

EV home chargers can provide the energy required to handle hundreds of miles of travel with a fraction of the energy it takes to power a vehicle using gasoline. As Einstein stated, energy cannot be created nor destroyed, it can only be changed from one form to another. For every five dollars of gas pumped into a car, approximately one dollar of it is expended to propel the vehicle forward. The rest is lost to heat and other parasitic auxiliary components that draw away energy. This means that even though the memes and rhetoric repeated in social media echo chambers show truckloads of coal labeled as “EV fuel,” which may be true on the surface, the entire story tells a much different tale.

If our power grids were fueled by 100% coal, more than 30% less energy is needed to propel streets full of EVs compared to gas vehicles. Change from coal to powering the grids with natural gas, and the disparity climbs to more than 50%. Adding in hydropower and other renewables, we could be using up to 75% less energy overall. This is the information missing from the “go green” conversations. The benefits in performance and overall ownership experience are now the main reasons consumers are choosing an EV, not their love for granola and the Grateful Dead, as we saw in the boom of the Prius.

EV READINESS

Summing it up with a cliché — an ounce of preparation prevents a pound of cure. Dealer principals and general managers need a preparation strategy starting with their most valuable asset — their people. All levels of employees need to be provided with the appropriate and accurate information regarding current and upcoming EVs that will be sold. They need to immerse themselves with the details of the vehicles with a good understanding of charge port locations and availability of chargers. These vehicles should be driven, their touchscreens poked, and their advanced features utilized. Empower them with knowledge and the experience of operating these exciting new vehicles. Invest in on-site rapid chargers for staff and customers. Provide sales teams with programs and solutions that are exclusively designed for EVs.

It’s time to create an environment and culture that welcomes the inherent fears and curiosities of EV buyers, and those who aren’t EV buyers, yet.

ABOUT THE AUTHOR: Eric Mioducki is an account executive at Intrepid Automotive.

Originally posted on F&I and Showroom

Related Posts

U.S. EV Sales Spiked in 2022

U.S. EV Sales Spiked in 2022

by Car Digest
December 8, 2023

U.S. electric vehicle purchases climbed to 5.8% of all vehicles sold in 2022, up from 3.2% in 2021, according to...

New-Vehicle Inventory Up

New-Vehicle Inventory Up

by Car Digest
December 7, 2023

The sales pace dropped for the second month in a row to 15.3 million units, NADA said.IMAGE: Pexels/Daniel Andraski New...

Kelley Blue Book Awards Best Buy Winners

Kelley Blue Book Awards Best Buy Winners

by Car Digest
December 6, 2023

The 2024 Prius takes the top honor as the best new model.IMAGE: Toyota Following a year of testing of nearly...

CarGurus Finalizes Acquisition of CarOffer

CarGurus Finalizes Acquisition of CarOffer

by Car Digest
December 5, 2023

CarGurus, a digital auto platform for shopping, buying and selling new and used vehicles, said it completed the acquisition of...

Wholesale Prices in a State of Flux

Wholesale Prices in a State of Flux

by Car Digest
December 4, 2023

The truck segment saw substantial depreciation across all segments in November.IMAGE: Pexels November was marked by notable price fluctuations in...

RouteOne, Vision Dealer Solutions Go Digital

RouteOne, Vision Dealer Solutions Go Digital

by Car Digest
December 3, 2023

Integration enables users to  pass deal forms and contracts between RouteOne and VisionMenu for e-signature and electronic storage.IMAGE: Pexels/Sora Shimazaki...

Auto Loan Payments, Rates Hit Record Highs

Auto Loan Payments, Rates Hit Record Highs

by Car Digest
December 2, 2023

The average payment climbed to $717 in the fourth quarter of 2022, which is 50% higher than in 2010, according...

Load More

Related Post

Americans Don’t Deserve More Lanes

Americans Don’t Deserve More Lanes

October 6, 2023
Why the Renault 4’s Brilliant Suspension Was Longer on One Side Than the Other

Why the Renault 4’s Brilliant Suspension Was Longer on One Side Than the Other

November 3, 2023
GM acquires more smarts for EV battery health

GM acquires more smarts for EV battery health

July 5, 2023
Payouts Offer Dealers, OEMs Lasting Loyalty

Payouts Offer Dealers, OEMs Lasting Loyalty

October 21, 2023
It’s the Most Successful One-Make Car Show in the World. So Why Can’t Anyone Copy Luftgekühlt?

It’s the Most Successful One-Make Car Show in the World. So Why Can’t Anyone Copy Luftgekühlt?

May 4, 2023
2024 Honda CR-V, heavy duty trucks top this week’s car reviews

2024 Honda CR-V, heavy duty trucks top this week’s car reviews

June 26, 2023
To Build a Safe, Tiny Car, Mercedes Had to Make a Bizarre Engine

To Build a Safe, Tiny Car, Mercedes Had to Make a Bizarre Engine

September 15, 2023
  • About us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms & Conditions
No Result
View All Result
  • Home
  • News
  • Guides
  • E-Cars
  • Dealer
  • Technology
  • Editorials

© 2022 procardigest.com

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT