Survey Shows Pro Vehicle Photos Business Booster

Redline, an automotive solutions provider, recently completed a survey revealing the substantial impact of professional vehicle photography on consumer behavior and dealership success. According to the survey, 95% of consumers believe that professional-looking photographs of vehicles on a dealership’s website significantly increase the perceived value of the vehicles.

The survey also found that 87% of consumers would click the vehicle listing showing a clear, well-lit, well-framed photo versus 13% for of a listing with a blurry, poorly lit or poorly framed photo. Also, 57% of car shoppers said they think a dealership featuring professional images would need to engage in less price negotiation. The perception indicates that high-quality images attract potential buyers and empower dealerships to maintain pricing integrity, leading to improved profit margins.

Moreover, 94% of respondents expressed a preference for clicking professional-looking photos first when browsing online inventories. The behavior underscores the critical role that visual appeal plays in capturing consumer attention in a competitive digital marketplace.

“Our survey demonstrates that professional vehicle photography is not just about aesthetics; it directly influences consumer trust, confidence, and ultimately, a dealership’s bottom line,” said Redline CEO Mike McGlade. “By investing in high-quality images, dealerships can enhance their online presence, attract more serious buyers, and achieve higher profit margins.”