Toyota is the top brand and has half of the top-10 vehicles for resale value.
Some brands and models retain more resale value than others, and Cox Automotive’s Kelley Blue Book has ranked those that keep the most based on 2025 versions.
All of the top-10 vehicles are projected to keep about 53% of their manufacturer’s suggested retail price value after five years.
Toyota takes top brand and dominates the top-10 vehicles list with half of the entries, its Tacoma retaining the most value after five years: 64%.
The Japanese automaker’s Tundra, 4Runner, RAV4 and GR Supra also make the top 10.
The Toyota models are joined in the ranking by the Chevrolet Corvette at No. 2, the Ford Bronco at No. 5, the Mercedes G-Class at No. 6, the Honda CR-V at No. 7 and the Porsche 911 at No. 9.
KBB also provides top-10 breakdowns brand and by cars, SUVs, trucks/electric vehicles/minivans. Review all of its picks here.
